Experience
Owner / Creative Director / Copywriter
Fresh Brewed Copy / G Force Communications | Boulder, CO
2007 - present
Clients include:
American Honda Powersports (in partnership w/ Dailey & Associates, L.A.); TexacoChevron; Chrysler Jeep; KIA Automobiles; Vail Resorts; MSNBCi.com; MoviePass.com; point7west; Curve Communications; Infield Capital; Backpacker's Pantry; Boulder Country Day School; MESA Plumbing; and more.
Marketing Director
Planet Home Lending, LLC | Boulder, CO
2018 - 2019
Managed and direct the planning, development and implementation of all external and internal marketing, advertising, communications and public relations strategies and activities for the Boulder branch of Meriden, CT-based Planet Home Lending.
Regional Marketing Director
New American Funding | Boulder, CO
2015 - 2018
Managed and directed the planning, development and implementation of all external and internal marketing, advertising, communications and public relations strategies and activities for the Boulder/Denver and Rocky Mountain Region branches of Tustin, CA-based New American Funding.
Marketing & Communications Copywriter
Rosetta / SapientRazorfish | Los Angeles, CA
2014 - 2015
Coordinated and created B2B email, webinar and landing page campaigns for Rosetta's Healthcare and Technology Industry Groups (remote freelance).
Content & Social Media Marketing Director
Big Rig Media | La Quinta, CA
2012 - 2015
Managed, strategized and created online content for Big Rig Media's new and existing clients, including webpage copy/content, blogs, social media, newsletters, SEO, PPC/AdWords campaigns, direct response email and web-based ad campaigns.
Senior Copywriter
The Integer Group | Denver, CO
2011 - 2012
Freelanced on the Polaris Powersports team, concepting and creating campaign copy/content for Polaris' 2013 Snowmobiles, Off-Road Vehicles and Victory Motorcycles.
Director of Marketing & Communications
Circle Graphics | Longmont, CO
2010 - 2011
Managed, directed and executed all marketing strategy, internal and external communications, advertising and PR for national outdoor advertising large-format
digital printer.
Senior Copywriter
MERKLE | Denver, CO
2007 - 2008
Contracted freelancer creating direct email marketing pieces and campaigns for DIRECTV, Blockbuster Online, and BlueCross BlueShield of Illinois.
Senior Copywriter + Product Specialist
RPA | Santa Monica, CA
2002 - 2007
Created and managed national digital advertising and news/PR content for PowersportsHonda.com (brand site) and RedRiders.com (Honda Factory Racing) websites. Creative lead on client presentations.
Senior Copywriter + Product Specialist
Marshall Advertising | Costa Mesa, CA
1998 - 2002
Concepted and created national consumer advertising and collateral for Yamaha Motor Corp. USA; Hyundai Motors; Costa Mesa Visitors Bureau; Anaheim Visitors & Convention Bureau. Creative lead on client presentations.
Feature & Road Test Editor
Motorcyclist Magazine | Los Angeles, CA
1993 - 1998
Wrote/edited bike tests, feature articles, gear and apparel reviews, and monthly news/PR section for national motorcycle magazine. Managed staff of 6-8 regular contributors.
Managing Editor
Sport Rider Magazine | Los Angeles, CA
1993 - 1998
Managed staff editors and 5-10 regular freelance contributors, overseeing all stages of editorial, advertising and graphic production for national high-performance supersport motorcycle magazine.
Specialties
CONCEPTING
COPYWRITING
SCRIPT WRITING
COPY EDITING
ONLINE CONTENT
RADIO
TV
VIDEO
COLLATERAL
EDITORIAL
PRESS RELEASES
MAC OS
WINDOWS OS
MS OFFICE SUITE
ADOBE ACROBAT
HOOTSUITE
GOOGLE ANALYTICS
FACEBOOK INSIGHTS
Languages
SPANISH
FRENCH
ITALIAN (un po')
Passions
ADVENTURE MOTO-ING
SKIING
FLY FISHING
CAMPING
HIKING
SOCCER
TRAVEL (TO ANYWHERE)
MUSIC
BOOKS (THE PAPER KIND)
ETC.
Accolades
WEB
Honda Rune Microsite
-
Silver Beldings (Los Angeles Ad Club Award)
Yamaha Motor Print and Collateral Campaigns
-
Gold Orange County (CA) Ad Club Award - 2x
-
Silver Orange County (CA) Ad Club Award- 2x
-
Los Angeles Advertising Women LULU Award
-
PRINT Magazine Regional Design Annual Award - Excellence
2010 - present
2010 - present